DIGITAL MARKETING, SOCIAL MEDIA MARKETING , MARKETING AUTOMATION, SOCIAL MEDIA ANALYTICS
Out of the 400 million Internet users in India, 200 million use it via their Mobile phones. Recent research points to significant user interest in consuming content in vernacular languages -I am not surprised. There is a natural drift towards hyper-local digital services. It is a good opportunity for Digital Marketing companies to provide local language Content Marketing and development services.
Today there are 18.7 b blogs and the largest blog has 46 m unique visits-77% of internet users read these blogs? says Randy Hlavac WOW! Content Marketing is very powerful strategy in Digital Marketing
Small businesses must invest in their own DIGITAL MARKETING coordinator who is internet savvy and can communicate well. OUTSOURCING your digital marketing completely does not work. Contracting a senior MARKETING ADVISOR who understands the digital world helps the cause. Think MARKETING AUTOMATION from day-1.
CONTENT MARKETING is expected to undergo a big shift in 2016. About 65% of DIGITAL MARKETERS worldwide will lean towards video rich content. Platform providers across channels are strengthening their video delivery capabilities. This complicates the already short skilled world of CONTENT DEVELOPMENT especially for pseudo-English markets like INDIA which has a growing number of DIGITAL MARKETING technicians trying to communicate in a non-native language. Should the emerging DIGITAL countries like INDIA shift more to vernacular languages and become more real and human?
It is difficult to publish meaningful content - publishing what your audience might be interested in reading is better than publishing what we know or have. Topic generation tools are quite helpful. Topic sets the direction and triggers your content thought process
Integrate a content curating and distribution system to the blog in order to instantly distribute blogs, posts and news instantly in relevant social networks and blog site - this can even include video blogs or product videos to YouTube etc
Its your email campaign so, please get involved. Agreed - there is so much noise out there and it is tough to create your content. consistently. Avoid resorting to copy and cure ideas - it only makes your job easy but makes it dead boring for your audience. It does not matter whether you are a B2B, B2C or B2B2C, Email Marketing is still a very powerful and valid strategy. Think automation, it can save you time and provide valuable insights on audience behaviour.
Email marketing does not work for B2B businesses. Does it?
IT WORKS BUT, depends on how you go about it. Building a good quality target list and developing meaningful reading material takes some time and effort. This requires involvement of key stake holders. Don't outsource it because it is boring and time consuming. It is your product/service, after all. Make sure your lists are scrubbed for invalid email ids. Don't ignore your email template and the landing page. It is important to look at your process around tracking subscriber engagement and capturing of landing page footfalls in a Lead Management CRM. All it takes is a simple combination of few marketing productivity tools to get this process right.
Why is marketing automation needed?
It doesn't make sense to operate manually in a digital world. If content is fuel, automation is the engine. Digital world is flooded with tons of digital properties. Your prospective customer could be anywhere. From figuring out what might interest them to serving meaningful and engaging content besides measuring if they really liked 'what was served', you need software tools. It requires some 'technology for marketing ' thinking to assemble the right set of productivity tools. With some creativity, it is possible to cut marketing automation costs for small medium business by 50%-60%
What is in a landing page, after all?
Landing pages are key to conversion. Most of us avoid creating one due to cost or sheer laziness. Be it email or search or content or social media marketing, landing pages direct audiences to the right reading material and keeps them focused. Keep it simple, direct and short - it works...